Your Right to Choices

By Ronald Smith in the PhoneSmart call center.

Welcome to the PhoneSmart call center blog, an insider view of the self storage industry .

This self storage blog is about your right to a choice. Choice is an important thing to have in the self storage industry. It allows the customer to be part of the decision making process especially if they are calling a call center. Our reservation center uses several sales techniques. One of those techniques is the alternate choice close.

I think the right to choose is important to a customer. I recently visited two local restaurants. Both facilities were family oriented. On of the restaurants offered a wide variety of games for the kids. They offered pizza and birthday parties for the kids as well. The other restaurant offered more. They gave you a larger choice. They also offer the arcade games for the kids.

When parents run out of quarters for the children, they can go play on the huge jungle gym provided for them. The parents can relax in a sound proof room to escape the noise. They also offer more than just pizza. They offer a wide range of choice from hot dogs to candy for your needs. When I go there I can choose to eat more than just pizza or a salad.

The same idea works for the self storage business. Letting the customer choose helps them become part of the process. It doesn’t seem like we are making the decisions for them but rather offering suggestions. For example, you can offer them climate control versus standard or a first floor unit compared to a second floor unit. Offering these choices could lead to a sales increase for you store or company.