Who’s That Knocking?

What is the correct way to let a customer know about how much better your site is than the competition? There is a fine line between knocking the competition and slander and you shouldn’t cross it. The saying; keep your friends close and your enemies closer rings true, and while your competition isn’t necessarily your enemy it is your competition nonetheless.

Here are some phrases that can help you knock the competition:

No other self storage company comes close.
Our security has spawned a host of imitators.
Second rate
Our competition would have you believe that
No other self storage company gives you
Our property is imitated but not equaled.
Don’t fall for
We give you more (security, peace of mind, security cameras) than any other site.
Nobody can match our prices.
Can’t compare
Don’t settle for second best when it comes to your property.
We’re still number one.

It’s ok to let people know that you are proud of your property and that attitude will convey itself to your potential customers that might be shopping around. In a subtle way you are helping the customer make up their minds to rent storage from you. And don’t forget to keep the competition closer.

Written by Natalie Thomas, TQAS executive and business blog writer.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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