Which way will you go?

Welcome to the self storage blog, our diary of the self storage world.

What are you planning to do differently this year?

Are you going to use Yellow Pages in the same way you did last year?

Are you focusing more on the internet than before?

Are you doing any customer information examinations to see how your customers may be different than last year?

I have talked to a lot of people who are going to approach this year a lot like they approached last year. I am not sure this is good strategy. Consumers have had another year to learn about self storage. Economic conditions are not necessarily the same. Your store staff may not be the same. Your competitors may be brewing new strategies for making your life difficult.

How do you respond? Many will keep doing the same things they have been doing until they are forced to respond. Some will try to stay ahead of trends and even create trends. Who ends up with the better financials?

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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