Whew….

Welcome to the self storage blog, where we keep our finger on the pulse of the self storage industry.

July is here and June blew threw like a gale. The last two weeks of June behaved moslty like we forecasted…strong demand towards the end of the week of the 20th and a big bang the last few days. Two items worth noting. Our early morning call traffic has picked up since in June. We had seen fairly lackluster call volume in the early morining hours until about June 6th, when we started seeing much more demand very early in the day. This is a great indicator that the season for storage is heating up.

We also saw an error in our forecast at the very end of the month. Normally we would have expecting a softening of demand on Wednesday the 29th, with storage buyers “catching their breath” before blasting us again on the 30th and the 1st. But Wednesday was not soft at all. Actually it was stonger than Thursday. This is another indicator that the season is probably as hot as we’d like to see it.

What I don’t know is how this fourth of July weekend will play out. With the fourth falling on a Monday, we might see much more activity than normal, since everyone will have a three day weekend. Last year was a three day weekend, with the fourth falling on the Sunday. The demand acted like a mormal beginning of the month weekend. As expected Monday was a little soft, with people kicking back and traveling. Then Tuesday was very strong.

The AAA auto club is predicting a record travel weekend. It may be that more people will be traveling than storing. Or it may be that many will take advantage ot the long weekend and get a lot done around the house and with their moving before relaxing on Monday. Either way, Tuesday will be very busy here. We hope your site will be busy as well.

bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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