What’s In A Name?

I had a customer that came in last week that is in my store quite often. Whenever he comes in I say, What brings you in this time Randy. He responds the same way every time, Well Joel, I have some more money to give you. We both laugh and I say, Good, now give me your wallet and I’ll take what I need. Once again, we share a chuckle.

The reason Randy keeps coming back into my store is that I treat him with respect and provide great customer service every time. I acknowledge him by name and ask him how things are going. If I didn’t ask for his name during our first interaction, I maybe might not have had the same relationship with him as I do now. 

When you are dealing in self storage, sometimes you might have the person that comes in all the time wanting to add or take something out of their storage space. Also you could have that person who needs to rent multiple storage for their business. Whether they are on the phone or in person, it is good to ask for their name and to use it frequently to build rapport. I have heard some self storage managers that I evaluate ask for the caller’s name just to put them in the records. Most people want to feel like they are important not another number in your system.

 What is in a name? Rapport. Outstanding Service. Return Business. Profitable Growth.

Written by: Joel Little

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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