What Impression Is Your Business Giving Off?

Presentation is everything. Well, not everything but pretty darn close to it. When you walk into a mall that you have never been in before or a fair or carnival, what attracts you to one of the stores or stands displayed? Although looks are not everything, it is what typically first attracts the eye. When you see a store front displayed that attracts your attention, it is probably colorfully designed or aesthetically pleasing to the eye that makes you want to walk into the store or to check out the display to see what else it has to offer, right? 

It may not even be something that you are looking to purchase at that moment, however if the display or store front is so attractive that you are lured into the store, you may find yourself buying something that you were not expecting to before you actually got there. The same is goes for storage. Although some may think that storage is just storage, it still has to be attractive to the eye. If you drive by a storage facility that looks like it has not had a new paint job in about 20 years, your first thought is probably that you do not see your items as being safe at that property or well maintained. What could you expect as far as the cleanliness inside of the unit or the rodents that may be harboring inside of it? Now if you drive by a storage facility that it colorful, clean and well maintained you may want to go inside to see what the store has to offer. For those customers that do come into the storage lobby you want to make sure that the inside is just as pleasing to the eye as the outside is. Again the products inside of your lobby should be well balanced and able to showcase all of the different items that it is offered. 

Think about when you are checking out at the grocery store and the last items you have a chance to purchase are on the display at the check out counter. They are usually very small items where there can be many different items displayed but also within hands reach. Did you notice that many of those items are also very handy and could conveniently fit into your purse or car?  Little packages of napkins, diaper wipes, candy bars, sodas, lighters, air fresheners and many other little travel size items that are very inexpensive to purchase. 

The store display can make your storage products sell or they can hurt your sales. Your storage facility may be in need for a change so take a good look around. Walk into the lobbys front door as if you were a customer and without trying to look around too much. See if your storage products are easily noticeable or not. Put yourself in your customers shoes. Are products easily visible or would your customers need to literally go down each isle to see what your store offers?
 
As a walk-in customer you should be able to spot key items that would be extremely beneficial to the customer so that they purchase those items. Prices of those storage items should also be visible in case you are assisting other customers. If the prices are available they can decide on which and how many boxes they want to purchase so by the time they get to the front counter and you are able to help them it will make the process much quicker.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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