What Do You Expect?
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When you are in need of a certain thing and you are thinking about where you want to go to purchase such a thing, what kind of thoughts run through your head? When I go into an establishment to buy something, I am looking for great service.
What do I mean great service? A couple of different components go into this. From the moment I walk in, the store should have a good feel to it. Some stores use soft music in the background to help, but a good feel also means a clean, well merchandised look. When I am walking around I expect all employees to say hi or some sort of contact so that I know they realize that I am there to shop in their building. Also, it would be nice to be waited on even though I might not need service. If I do need service, I want to speak to someone who knows their stuff and is passionate. This is what I expect when I walk into any establishment.When you are trying to serve a potential customer looking for self storage or boat storage via the phone, it is important to find out early in the conversation what the caller’s needs are. By figuring out those needs or wants early, you can use the rest of the call or visit to accommodate those needs. Self storage is a very competitive business but if you take the time to discover what the caller wants, and satisfy their needs, you will have no competition.
Written by Joel Little
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