What are callers like?

Welcome to the self storage blog, where we share our experience in the self storage industry. Sometimes people ask us what we think callers want. He is the short version of the answer. Most callers do not know what they need or how to shop for storage. They often assume that price should be the issue, but they don't know what their money is buying. Store features and amenities become a great way to show callers that they are buying more than the cubic footage of storage area.

Features and amenities also give us a chance to create some value in the property to justify the cost and to differentiate the store from others in the area. Most callers are frustrated with the entire storage shopping experience and are not storing because of a happy situation in their lives. Many shoppers have gotten answering machines, busy signals, unprofessional phone treatment and very little help on previous phone calls. Being able to be helpful while professionally selling a property brings a certain amount of relief and comfort to the caller. Price is usually not the main issue.

Most callers are far more concerned with convenience of location and with getting a clean, friendly, secure place for their belongings. Price may be the first question out of their mouths. But it is usually number three or four on their list of priorities. The window of need is a little wider than many expect. There are many storage callers who do not need a unit immediately but want to do shopping and decision making now. The window of need seems to be about 4 weeks in most cases.

Callers often think they need to do comparison shopping to find the right location at the right price. What we usually experience is that a great many shoppers will make a decision “now” if you can satisfy their emotional needs and assure them that the store they are calling will meet their needs and expectations at a fair price. bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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