Turning More Calls Into Profit

I wanted to take a minute to brag about our sales reps at PhoneSmart. I also want to brag about our training and mentoring staff. Why? Because in the month of May, 2007, we had one of the best ratios of credit card reservations per store client than we have seen in two years. What is going on here? We do not think that rental demand is super strong, nor do we think this year’s busy season is tremendous compared to others. The mix of self-storage stores we answer for has not changed dramatically. We answer for many of the same self storage facilities today as we did four or five years ago.

I think the answer is that our seasoned sales pros, many of whom have been with us  three or four years or more are just getting better all the time at building value in the self storage properties they talk about and in helping callers make a decision. I also see our new reps and our trainees becoming much better much faster than ever. This is due to the experience and expertise of our training and mentoring staff.

Some people think that running a reservation center, especially a self storage reservation center, does not require sales reps with high levels of skill. Some reservation centers keep their wages low and use only entry level people and low skill people. The results show that the higher the skill level, the higher the success ratios. When every rental inquiry could mean a $50 to $250 a month renter who might stay 6 months to six years, every call is worth a small fortune. Why would you let unskilled phone reps go anywhere near those calls?

Our training and mentoring staff at PhoneSmart is second to none. Out sales reps, even our rookies, are some of the best anywhere. I wish we were a baseball team, because we would be World Series bound! But lucky enough for our clients, we are not a baseball team, we are a team of experts who create profit from more self storage phone calls than ever.

Written by Tron Jordheim, PhoneSmart Director

Thanks for reading self storage blog and inside view of a self storage call center.

PhoneSmart is your offsite sales force and call center in Columbia, Missouri.

Rent a self storage unit at 8401 Contee Rd, Laurel, MD 20708

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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