Treat Me Right

Let me ask you this: Do you drive a Kia automobile? Chances are very good that you drive a vehicle more expensive than a Kia. Why don’t you drive a Kia? It is effective transportation. It’s got a 100,000-mile warranty. It is well designed. But people want more for their automobile money than just basic transportation. They want something else for their money, so they drive more expensive cars. So if you don’t have the Kia of self storage facilities, it doesn’t really matter, does it? People are willing to spend a few extra dollars to get a better location, more perceived security, a few more amenities. And what they’re really willing to spend money on is the good attitude of your self storage staff. If you have a good attitude, people don’t care if your self storage rates costs a few bucks more to store with you. They’re happy to do it because they know if they have a problem, you’ll take care of them.
 
People would rather spend their money where they’re treated well, wouldn’t they? How many of you have walked out of retail stores because you weren’t acknowledged when you were standing around twiddling your thumbs waiting for some help? I’ve done some informal surveys on this question and find that usually three quarters of an audience at one of my speaking engagements will raise their hands on this one.  Your customers feel the same way.

Written by Tron Jordheim, PhoneSmart Director

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