Tracking increase in longevity

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How can you measure the impact of improved sales and service practices on your average length of stay? If you could increase the average length of stay for each renter by two months, that would significantly impact your bottom line. If your software systems can measure average length of stay, try anything you can to impact it.

Two things come to mind immediately to help. One would be making sure all your calls are answered by friendly and helpful people. Big surprise that I should think so.

The other action would be first call problem resolution. Create and adjust systems to allow your renters’ questions and problems to be handled to their satisfaction on the first try. You can use your call tracking system to see how many times someone calls. You can notate in people’s accounts when you talk to them and what you talk about. This has to come from the top. You need to make it a strategic initiative and you need to work on it until you see average length of stay move significantly in your favor. Let me know what works for you.
Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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