to sell or not to sell

Welcome to the self storage blog, our diary of the self storage business.

I often talk to people about adopting a sales culture. I say how you get more customers and keep more customers when you have a sales culture in place.

I had the opportunity to be on a panel at the ICCM.com call center conference the other day. We talked about changing the culture of a call center. We had a standing room only crowd and a very engaged audience. It is not only storage companies looking to be more sales savvy, but call centers, too. Most call centers are set up as answering services or customer service help lines. They take a reactive role to the caller’s concerns. In a sales center like PhoneSmart, we are taking a proactive role and trying to walk the caller through a sales process and win their business.

Changing your culture, once it is in place is a little like taking a baseball team and turning it into a football team. Or maybe to be fairer, it is like taking your defensive football team and turning it into an offensive team. It takes good strategy and careful tactics.

Bye for now, Tron

Tweet This Post 

Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

View admin's Profile      Subscribe via RSS