through new eyes

Welcome to our self storage diary, the self storage blog. This is where we share our impressions of the self storage industry.

Today I spent some time with one of our new reps. We have a new class of trainees moving up the ranks to get ready for busy season. I asked what she had learned so far and she brought up several interesting points.

You can always find a way around a “NO”. She has already found in her short tenure that if you spend a little time asking good questions and questioning the prospect’s assumptions, you can often melt away initial resistance and get a “YES” from someone who told you “NO” earlier.

Having options to offer wins the day. Many times a caller does not know what he needs. After offering some options, the caller hears a few things that sound good and he starts to make some decisions.

Look at the screens. Our store screens get pretty busy. If you look at them you will find things that will help you rent the unit like special offers, neat features, tips on location.

Location is really important. When people like where a store is located, they are willing to handle some other things that are not perfect in their minds, just to get a close location.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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