this week’s call volume

So far this week is shaping up nicely. A few of our reps are having average credit card reservation per hour ratios that are reminiscent of summer time. We saw self storage call volume cooperate with our projections yesterday. We had about a 17% increase in call volume over our other April Mondays. That was pretty close to the 20% I was using as my staff scheduling yardstick. It was our year-to-date top call volume day. This matches our trends, too. So far today has been steady and about as busy as we would have thought.

We are seeing one trend that represents a change in how our call volume behaves. Two years ago, the phones started getting very busy at about 7:00 am central and stayed very busy until a noon slow-down. It usually had a significant increase between 10:00 and 11:30 am. We also saw good rental activity early. With the exception of yesterday and a few other busy Mondays, we are seeing slower early mornings, with a lower percentage of rental inquiries. We aren’t seeing our big call volume until 9:30 or 10:30 am. We don’t think this has anything to do with the geographic distribution of our clients, as it has not changed significantly. We seem to pick up east coast and west cost clients with equal regularity.

We think it has something to do with consumer behavior. We can’t explain it because we haven’t done the survey of callers to find out why. But never the less, here it is.

We are encouraged to see the call volume and rental demand move according to projections. We hope that demand is increasing according to your projections in your local market as well. Make sure to come to the self storage blog tomorrow and read Mike Scanlon’s guest entry. Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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