The Shock Calls Arrive In Reno

I am in Reno, Nevada for a few days for the Inside Self Storage summer expo. On Wednesday morning I was preparing for a seminar I was giving called 5 Easy Ways to Motivate Your Self Storage Team. I thought I’d see how motivated the local self storage operators are to get some new business. So I started with the biggest ad in the yellow pages storage heading and started calling. I asked each person who answered, How late are you open today? Usually 8 out of 10 will give me the store hours, tell me thanks for calling, and hang up. Only 2 out of 10 will ask if I am calling about storage. In Reno, it took 15 phone calls before someone asked if I needed storage. Yes, I said fifteen. I got two busy signals, two answering machines and ten live people. Of the ads, I called several who had two-page double truck ads and most of the rest were full page ads. So, there are fourteen self storage operators spending anywhere from a thousand to four thousand dollars a month in the yellow book, for what?

I was shocked. What would happen if I called your store? Would you and your staff ask if I needed storage?

Written by: Tron Jordheim, PhoneSmart Director

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