The Price Is Right

I received a call from a prospect not too long ago inquiring about self storage. The caller was shopping around for the best prices. The interesting aspect of this conversation was when the caller stated that she currently had a unit with at another facility. The customer said, that her mother said she had once had a storage unit at our client’s facility a couple of years ago and that perhaps the caller should check out our client’s facility because, if she recalled, our clients had the better prices. As I proceeded to give the caller information about the facility, when I got to the price, she said the following, “ Are you serious? Oh my gosh your prices are so cheap compared to what I am currently paying!” Then when I offered her the current special, she became even more enthusiastic. She of course immediately wanted to reserve a storage unit and even commented on how she should have called sooner. Needless to say, a happy caller is the type of caller we like or prefer to have. I know that will not be the case each time but it does make a difference to me when I can make a caller happy while at work.

Written by Carmen Huff, self storage reservation expert.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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