The Final Frontier

Sarah Little, secret shopper unlocks self storage secrets.

Welcome to PhoneSmart’s self storage blog, a diary of the self storage industry.

I was recently trying to find the phone number to a business near my hometown. My phonebook was useless because my hometown was quite a distance away. I began searching online. What I really hoped to find was a website.

I was disappointed when I realized they most likely didn’t have a website. They sell beautiful flowers and I wanted to send some to a friend near there. I was hoping to choose an arrangement online rather than call and just guess what it looked like. I decided not to send the flowers because I really wanted to see them first. I bought a card from Hallmark instead.

Perhaps a prospect wants to look up your phone number online and they find your website. Then they begin browsing and see all the amenities you have at your self storage facility. They are likely to explore a little longer and decide to rent at your facility.

Or perhaps they want to look up your phone number online and instead of finding your website they find the guy down the street. They begin browsing his website and soon enough they drive right past you to get to him.

Self storage trends lean heavily on generating leads from online traffic. As computers and the internet become more easily available, your webpage may be worth more than your add in the phone book.