The Baby Boom Is No Small Matter

Baby Boomers could mean a boom in the self storage industry. The U.S. census estimates than nearly 78 million Americans were born between 1946 and 1964. The lifestyle of Baby Boomers is soon likely to change. Many look forward to retiring, downsizing their home, acquiring vacation property, traveling and living life without a nest full of children.

This means they’ll need storage for one reason or another. Perhaps they want to buy a boat or RV. Maybe they’ll want to pack up the house, sell it and travel for a while. Maybe some will move into a condo and let someone else take care of the yard work. Possibly, they just want to remodel the house they’ve lived in for so long and update it. Who can really say, but one thing is for sure; Baby Boomers are ready for a change, which could lead to a boom in the self storage industry.

Is your self storage company ready to accommodate this demand? What can you do to take full advantage of this sales increase? Is there an unused spot of land that could hold more storage units? Do you offer easily accessible spaces? Is your staff ready to give the kind of service these Boomers will expect?

PhoneSmart can make sure you and your staff are well equipped to handle not only the Baby Boomers, but every rental inquiry that walks through your door or rings on the phone. Selling self storage is what we do best.

Written by: Sarah Little, TQA Executive and Blog Editor

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PhoneSmart it your offsite sales force and call center in Columbia, Missouri.

Self storage is waiting for you at 255 Exterior St, Bronx, NY 10451

If you’d like to be a guest blogger, email Sarah Little for more information.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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