Taking Self Storage For A Test Drive

The last time that I shopped for a vehicle I paid close attention to what the sales person was saying to me and how he presented the price of the car.  Like self storage, a car salesperson has the responsibility of building value in the product that is being sold.  Before giving the price of the car the salesperson used a technique that I am all to familiar with, as I use it in the call center myself; that technique is to give the benefits and amenities of the self storage before the price is revealed.  The salesperson told me about the leather interior, the automatic locks and windows. He continued to tell me that the seats were heated and had rear and front tilt.  Not only did the vehicle have a sunroof but had a moonroof and he must have sensed my inability of following directions as he mentioned the navigation system.  I smiled as he continued, the I think some of my callers do for me and let me talk when they call for self storage at the call center.  When he was finished selling me on the features of the vehicle he tried to close the deal by suggesting that I test drive the vehicle and he was certain that I would love how it rides. 

In the self storage industry, we cannot offer the caller to test drive the self storage but we can certainly invite them to the facility for a site visit and they can see the great amenities that go along with the self storage.  Let’s all be car salesmen in our jobs that include any part of sales.

Written by Angela Perry

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