» Sales Training

Self Storage and Baseball

Selling storage is a lot like playing baseball. If you’re having trouble closing a sale and you love America’s past time, perhaps this will help. Also if you’re Canadian and not a Blue Jays fan, don’t worry a hockey tutorial is on the way. Closing a sale is a lot like getting home; it’s every batter’s (storage seller’s) goal. So if someone called you or came into the store, congratulations you’ve been called up to bat. You’re going to face all kinds of pitchers (customers). Some pitchers will just choke and throw you a change-up right down the middle. Those are the easy customers, you’ll just crush a homerun off of them, but hey, this is self storage and these are the big leagues. A lot of times you’ll get a CY Young pitcher, basically this means you’re going to have to bring out the big bats (specials). These pitchers will throw some heat, not even expecting you to get a foul tip, but if you can offer a competitive swing (price, amenities, and size), you’ll definitely be able to drive the ball to the opposite field (a convenient location). Just make sure that you watch out for any gold-glove people you might hear in the background, if they get on the phone, you’re out and the next batter (another storage company) is up. However, getting to first base isn’t everything; in fact, it’s just the beginning, that’s why they call it first base.

Once you’re on first base, you’ve got to get yourself into scoring position (a site tour). When you’re in scoring position, you’re just staring down the line and you can see the plate. This is just like being on the lot and being able to look at that beautiful storage unit. All you have to do once you’re in scoring position is waiting for one of your competitors to hit a pop fly to right field, and as soon as they’re out you’re good to take home. Get that credit card, make a reservation, and go chew some tobacco back in the dugout with your other teammates (the other storage sellers who just came up from the minors…what a bunch of amateurs).

By the way, stealing home plate in baseball is legal and fun to watch if the catcher gets kicked in the face. But stealing a credit card is illegal, and this analogy doesn’t work well in that sense.

Written by Sam April, PhoneSmart call center bilingual representative and sports nut.—(Heavy emphasis on nut!)

Thank you for visiting our business blog an insider view of the self storage industry.

We are PhoneSmart, your off site sales force call center in Columbia, Missouri.

Find self storage at 11333 Owings Mills Blvd, Owings Mills, MD 21117.

Tweet This Post