Sweet Monday

So far today’s call volume and rental demand is living up to expectations. It has been a great day. We are on our way to a year to date best day for calls and for leads and reservations. A day like today gives all our call reps a taste of what the busy season will look like. These busy days demand focus. The calls come rolling into our call center one after the next. We get extreme spikes in call volume, where people who normally do not take phone calls have to pitch in to help. We get a few slow periods where everyone has a chance to catch their breathe and take a brief break before the next wave hits. But when the reservation activity is good like this, we are making money for our clients hand over fist and our reps are averaging about one to one and a half reservations per hour. This helps their paychecks, too.

We also hired another Spanish/English bilingual speaker today. Storage insiders will tell you that the Spanish speaking polpulaiton is beginning to be a bigger and bigger portion of our storage customers. The Self storage trade shows have featured sessions on marketing to the Hispanic population. We are getting ready for the wave. As with every other imigrant group, the Spanish speakers are moving up in salary and economic status. So they will need to store their new stuff. When they talk to us and are able to speak in Spanish, we double the odds of doing business with them before we even get into the phone call. “Si, hablo espanol” is all we need to put the odds squarely in our favor. So far we have reps who hail from Mexico, Southwest Texas, Bolivia, Southern California, Colombia, Peru and Missouri, who can handle the Spanish calls. NOt only can they handle the calls, but they are very good sales people, too. We plan to add more.

Bye for now, Tron.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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