Stop On By
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I have taken many calls about sell storage and have a good way to build rapport on the phone; I still enjoy that face-to-face contact with the customer. Your personality can sometimes shine through on the phone, but looking the customer in the eye and showing your friendliness and willingness to assist them in your body language will win them over. Getting the caller to stop by and see you and your facility is a great way to close the sale.
Think about it. If you call into a retail store looking for a particular item, you find it, and go down to the facility, you are most likely going to buy it from that retailer barring some catastrophic turn of events. The same thing is true in self storage. If you can get the caller to commit to coming by your facility and showing them a great, personalized experience, they will hand you their money to rent today. I personally would not take my time to venture down to a place if I was not intending to buy from there.
In self storage, we need to take every opportunity to get the caller to rent from our facility vs. our competition. Get the caller to stop on by your facility. When they do, ensure that your facility is clean, warm and inviting to them. You need to make every effort to impress, but do not be over the top because the customer can see the over aggressiveness. After you’ve given a self storag quote, get the caller to stop by and you are more than half way there to getting a new tenant.
Joel Little, Experienced Manager
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

