Step On A Crack…

There are a lot of beliefs that we have in the storage industry. We deal with a variety of people that are from different ethic and cultural backgrounds. In addition to the storage myths such as climate control units evaporate the moisture in the air, there are Biblical beliefs that have evolved over to the storage industry.

Yesterday, on June 5, 2006 I had a few callers reserve a unit for either that day or on the 7th of June. They refused to hold it on the 6th of June 2006. When I received the first call, I did not pay much attention to it. It was the fourth of fifth caller that mentioned it. She said that she take off of work early to come in on the 5th of June before she came in to finalize on the 6th of June. I proceeded with the reservation.

As I sit here at work I wonder how the local stores are doing with their rental today. It would be a “hoot” if the stores were at their ultimate high reservation for the day on June 6th, 2006. I am not sure what the day holds but I do know that the theory does not stop at church or at home. I looked at the rates and sizes of the units at different stores. I did this because I am determined to rent a 6X6X6 for $66.66 on 6/6/6!

Although I am making light of a situation, we as sales people must remember to be sensitive to our customers and their beliefs. The more comfortable that they are with us that we understand (different from agreeing) their reason for not storing on 6-6-6, the easier it will be to reserve them a unit on 6-7-6.