Standing Out From The Competition

Customers desire and deserve great service and I make sure that my people are there to give it to them. I try to leave a lasting impression so they’ll remember me and my business’ name

I remember taking care of a customer and getting them all set up with everything that they needed to bring their experience to life. We were sitting down chatting about stuff other than their home theater system and building a great connection. Unfortunately, the time came to where I had to move on to the next customer and they wrote me a check for the transaction. I looked at the check to verify all the information was correct and then I looked at who they wrote it out to. They wrote the check out to Circuit City!!! I looked at the young lady and she looked back at me with a confused look on her face. I asked her where she was and who she was making this purchase from, she said, Best Buy. I agreed with her and then showed her the check she had written. She seemed embarrassed and then wrote the correct check. I asked her if I didn’t take care of her and if she got a better experience at Circuit City and she said emphatically, No! However, she was just there and she apologized.

As I evaluate self storage calls and listen to the property managers talk to the callers and try to get them to rent, most don’t remind the caller about who just helped them. As most people are looking for pricing, they might call a couple of different facilities. It is up to you to differentiate that experience for them and engrain in their head which facility to rent from. Always end the call with, Thank you for calling Athens Self Storage (or your company name). This way the caller remembers who took care of them and their needs.

Written By Guest Blogger, Joel Little

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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