Slower but better

Welcome to the self storage blog, our diary of the self storage world.

Some people think September is a down month for storage, because the volume of the demand slows. But we find it is in many respects a great month for storage. During the busy summer months we are flooded with calls for rental trucks and calls from current customers who have all kinds of questions about their accounts.

In September we get fewer calls by far, but the ratio of “money” calls is much higher. This allows us to adjust staffing levels and see much better reservation and lead percentages.

Don’t think that the season is over, just because it slows a little. The callers we talk to this time of year are serious buyers looking to store soon. Keep this I mind as you talk to prospects on the phone and in your office. Since many of you are still pretty full from the summer, you don’t have a ton of availability. Match your limited availability with your prospect’s sense of timing and you have a rental …now.

Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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