Slob Hunters

Check out the Final Word column in the back of the latest issue of the Mini Storage Messenger. Cris Burnam, the COO or Warburg-Storagemart, our parent company writes about why he is leading his company in the retail direction. Now he does get in the readers face a little bit, but sometimes that is required. His piece wraps up the focus of the whole issue, which was all about becoming retailers. If you read Cris’s comments, you’ll see that he thinks there are two kinds of operations: slobs and slob hunters. The slobs won’t care how their storage places are staffed and presented to buyers. The slob hunters will be building new and attractive projects across the street from the slobs and taking all of their renters. I think he is right about the slob hunters. Buyers are slob hunters, too. They hunt down slobs so they can run from them. So don’t send any of your customers running from you into the arms of your competitor.
Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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