Selling Self Storage

When I began my first job in a sales industry (it was a job selling vacuums door-to-door), I realized the value of asking a question. I quickly learned how to pepper my sales presentation with alternate choice questions and questions that lead to getting agreement from the customer.

Asking a question is valuable. Although you purposely ask each question to lead the customer down a desired path, the customer feels as if they’re in control and in the end they’ll believe your product is what they want.

I became pretty good at my job selling vacuums and was even the top-saleswoman for a while. I decided the lifestyle wasn’t for me and moved on to retail. Now I’ve worked in the self storage industry for nearly 4 years.

Many people don’t automatically view the self storage industry as a sales orientated one. In fact, it took me a few months to be convinced that it was necessary to sell storage. In my position, I must put value on the services we offer. The best way to do that is to get to know what our clients want, what they need, and how they want to get that (and how much they’re willing to spend). Asking questions and giving my clients choices is the best way to lead them to the path of an end product. And, the more questions I ask, the better I can give them exactly what they want.

Written by Sarah Little, TQA Executive and Blog Editor

Thank you for reading our self storage blog and inside view of the self storage industry.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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