Self Storage Indsider

Welcome to the PhoneSmart self storage blog, where we explore self storage trends in the self storage business.
Written by Ann Sheehan, PhoneSmart call center seasoned professional and business blog writer.

Complacency is not the answer!

In order to remain competitive, change is a must! This is true in every industry, especially with self storage. The facilities have come a long way since the days of “chicken wire around a box” which is how one long-time manager described self storage of yesteryear. Companies are no longer able to stay competitive by sitting around and waiting for people to knock on the door wanting to rent a unit hoard their treasures. Today self storage competition is very intense; it is all about the high tech security, clean conditions, friendly people, etc., etc.

A perfect example of a business getting too complacent is the Ford Motor Company. For twenty years their Taurus was a top selling mid sized sedan. In fact, it was the bestselling car in the United States from 1992 to 1996, prompting other auto manufacturers to make adjustments to their own line of cars. (It seems at one time or another everyone has either owned a Ford Taurus, or at least known someone else who has!) But as Ford sat back and enjoyed these accolades the competition moved forward. In 1997, a foreign automaker took over the Top Spot. Sadly, October 27, 2006 Ford seized production of the Taurus.

Have you recently updated your property, or are you content with how things are now? Do you have the video cameras, the pest-control, the computerized gate, etc.? Do you have a top notch call center to turn your missed calls into profit? Do you have the amenities that today’s storage customer is demanding, or are you willing to just sit back and watch the competition pass you by?

Yes, I too, drive a Taurus – which I really like. I am sure hoping that I have not jinxed my mode of transportation!

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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