Self Storage In Hollywoodland

Last night I was sitting on the couch, winding down for the night and I saw a commercial for self storage. I did a double take, much like you may be doing now. What?! A commercial for self storage. Has the industry come this far? From yellow page ads to billboards to internet advertising and now television broadcasting. Yes, self storage has gone through the awkward teenage years and can now sit at the adult table.

Self storage is receiving recognition as a growing industry from notable sources such as HGTV (where I saw the commercial) and TLC along with newspapers and magazines. Many people are moving, buying vacation property, downsizing, remodeling, etc. It may be that our fascination with redecorating, re-designing or flipping our homes has contributed to the need for storage. After all, the experts on these shows tell us to clear out the clutter to make room for more profit at closing.

Make no mistake about it, the self storage giant advertising their properties with that 30 second airtime has taken the lead and raised the bar. While some self storage operators are still trying to definitively calculate their ROI from that obscure telephone ad, this company is stealing the lime light. How will your self storage facility answer the call? The bar has been raised and self storage will keep evolving.

(I wrote this blog while watching the show on HGTV. During just a 30 minute span, I saw the commercial twice!)

Written by: Sarah Little, TQA Executive and Blog Editor

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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