Numbers for 2005

Welcome to the Self Storage Blog, where we open PhoneSmart’s unique window on the self storage industry for you to look through.

Is it worth having PhoneSmart handle a self storage property’s missed phone calls? Here are some results from 2005 that should be interesting for you.

PhoneSmart clients, you can use these numbers to compare to your properties’ results.

The rest of you can use these to calculate lost revenue.

These numbers represent the averages for all PhoneSmart Self Storage client properties for 2005.

If you apply the typical closing percentages of 75% of credit card reservations and 20% of Hot Leads * and assume an average value of $600.00 per rental, our average self storage client property rented:

January 3.53 units for $2,118.00 in revenue

February 3.39 units for $2,034.00 in revenue

March 4.22 units for $2,532.00 in revenue

April 4.79 units for $2,874.00 in revenue

These are units that were rented from phone calls the property was not able to answer.

Almost all properties pay for their PhoneSmart call center service with one rental per month.

The question then becomes…
Is it worth spending $250 to $500 to gain $2,000 plus?

This is before the rental season has even really begun. Call volume is up so far about 30% in May as compared to April

* Clients with top notch lead management systems are renting 85-90% of credit cards and 30% of Hot leads.

For those of you who are also interested in how secret shopping services and improved sales skills impact self-storage, go to today’s entry at www.secretshoppingblog.com and see our report on secret shopping results in self storage. Click the secret shopping affiliate link on the side bar.

And don’t forget to send me an email with your favorite self storage blog entry and you’ll be entered to win a Gold Package registration for the ISS Miami 05 conference in October.

Month /Reservations /Hot Leads
jan /2.06 /9.95
feb /2.05 /9.33
mar /2.56 /11.5
apr /3.16 /12.13

Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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