Sarah Little, a young mother and Secret Shop Specialist relates the need for a marketing plan to present self-storage to moms.
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Ok, so I can’t resist sharing the Mother’s Day gift I received from my 13-month-old baby boy, Isaiah. I must warn you it’s full of lovey mush and if you don’t like warm fuzzy feelings then don’t read the rest of my blog entry.
I had been in St. Louis all day visiting my grandma and family. My husband Joel had to work that day, so he was home by the time I got home around 8pm. I got the baby out of the car and when I got into the living room there was a small gift bag sitting on the coffee table. There was a single long-stemmed red rose standing in the bag next to a card. I opened the card and Isaiah aka Joel said that the single red rose signified the one year of life I have given him, and then went on to say he loved his mommy. There was also a candle and a gift certificate to the spa! But my favorite was the card and rose. It made me cry; I am even tearing up a bit now. I do believe that card and rose was the best gift I’ve ever received and I’ll keep it forever!
As you can see, I am a sentimental mess. I’m a romantic and I think there are a lot of us out there- especially Mommies. I can already see that as I have more children and they make more things and write more cards I am going to need a bigger box to hold all my keepsakes. There’s no way these memories are going into storage, so I may have to put other, more trivial, things like the kitchen table or couch in storage to make room for my keepsakes.
If I owned a storage facility I’d market to Moms who have a lot of memories or keepsakes in boxes. I’d let them know that if they put their furniture into storage, they’d have more room for boxes of memories!
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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