Keep em’ Informed

Some information can be essential to making or breaking a reservation. Giving all of the information that the customer needs to make an informed decision is not only a good customer service practice, but it is also a good way to save the store a headache in the long run.

One day a friend and I were looking through the Sunday sales ads. We were looking at swimming pools that we wanted to buy. We were trying to compare the price of an 8×30 or 12×30 swimming pool. The 8×30 pool cost around $49.99 and the 12×30 was priced around $89.99. The lesser costing of the two included a pump and instructional DVD. The other ad didn’t say whether the pool included a pump or not. We were thinking about going down to each of the stores and taking a look for ourselves. Fortunately, my friend decided to call Toys R Us and find out whether it has a pump or not. We found out that they both came with a pump and we went with the 8×30 pool.

The lesson to be learned from this story is to make sure our customers have the information they need. Make sure to tell them of any other fees or costs associated with renting the unit. If we hadn’t called we would have made the extra trip for no reason because the information was missing in the ad. If we don’t give the customer a piece of information they need, the customer will be upset and tell the staff at the store they weren’t told that. It could very well cost them business. It is better to tell them and let them make their own decision rather that to appear to be dishonest and misleading the customer.