Is it winter or spring?

Welcome to the self storage blog, where self storage insiders go to keep up with self storage trends.

Spring Time Strategies…

January is coming to an end here very soon. So far we have seen a much stronger than usual January. We have taken more calls than previous Januarys and the percentage of reservations to calls has been stronger as well.

This is good news for storage operators. January is a month that most operators dread. But the weather has not been too bad throughout the country and although the housing market seems to have softened a little, it has not been enough of a softening to negatively impact storage demand.

Does this mean that you should be re-examining your pricing structure now, rather than in May? Does this mean you should hold back on move-in specials to see if demand will fill you up before you have to start giving concessions? I can’t answer these questions for your market. You will have to look at the local conditions and decide whether you continue with slow season strategies, or whether you let the springtime strategies kick in early.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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