I Like July So Far

I wrote in the self storage blog the other day that I thought June was soft and I was not happy about it. I am liking July so far- and I am liking it a lot.

Call volume is up by a good 20% a day. Yes, there have been a lot of calls related to all our client stores being closed on July 4th. Yes, there have been a lot of calls about billing. (It is around the first of the month and many stores are on first of the month billing.)

But reservation activity has been good. Many reps are significantly up in the number of leads and reservations they are sending. We are also getting a lot of truck rental inquiries. This is a very good sign that people are moving. And the best news of all is that we have been getting a larger number of calls for boxes and moving supplies than usual. This is a very good omen.

So July is off to a very good start.

Is this pent up demand from last week, because the 4th of July holiday fell in the middle of the week? Is this pent up demand from June because the tightness in the economy has made people hold off a month on projects, and to-do lists? Is it because the wave of foreclosures in the sub prime residential mortgage market is starting to build and people need to move out of the houses they can no longer hold on to? Maybe this is just a temporary blip? We will see.

Written by Tron Jordheim

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