How Well Are You connected?

Just reading this shows you are pretty savvy about where you get your information. But how connected are you really? The more in the know you are the easier it is to stay connected to your industry and customer base.

The self-storage industry has many online and print resources with a wealth of knowledge and information. I’m not going to list them all here because I’m sure you know which ones I mean. But that’s no t the only way to stay connected. For instance, the show that Tron just returned from. At this event, he connected with so many others in the industry I’m sure his head was spinning, but it was, no doubt, worth it. These events as well as seminars and trade association programs; or groups like local chambers of commerce and other business organizations can help you promote your business and stay connected to both the industry and your customers.

Another way to stay in touch is through advertising. It is worth the effort and expense to have a good ad plan. Keep potential customers informed and continue to stay in contact with previous clients through mailing lists and other direct marketing. This gives you “top of mind” awareness and helps them remember you name first when they do need your services.

What about your front line, your direct link to customers? Yes, I mean your employees! Do you hold regular meeting with them and when you do, do you listen to them? You should! They can give you a new viewpoint on what’s happening right when the sales are taking place.

All these resources combined give you an invaluable brain trust and help you to increase your bottom line by increasing your customer base. Stay connected to them, to your staff, and to other members of your industry and watch your profits soar!