How To Sell Self Storage

I am a proud home owner who has a lot of things that I currently don’t use in my house. From clothes to files to kitchen tables, I have a lot of things that are not needed at this time in my life.  At the same time, I do not know what to do with it. All those extra items are sitting in my one car garage getting cold and moldy.  I know that self storage exists out there but I am not sure if I want to spend the money to use that service. I started wondering what is holding me back?  I bet there are many people in the same situation.

When people call in looking for storage for the first time, it is up to the managers on site to give them assurance that they are making a good decision for their lifestyle. For me if a manager at a self storage facility asked me why I want to store, that is the first step to having me go ahead and renting. I am trying to figure out if I want to spend money to store my belongings so I can park my car in the garage during this wintery time of the year. For instance, last night it snowed, and it have been convenient for my wife to just pull the car out of the garage free of snow and ice, instead of watching her to go out there without a hat on trying to clear off the car in blistery coldness. 

What I am getting at is this. If we as self storage sales people can find a way to determine the true needs of the caller in terms of storing, we can sell them on why they need it. Why have boxes stacked to the ceiling in a standard room, when you have company coming over with nowhere for them to sleep? Why place your antique wood cabinet in the garage when the temperatures can reach below 0 degrees or get as high as 100 degrees when you could safely store it in a climate controlled unit? Is it worth $25 to $100 for convenience and to protect your assets?

Joel Little, experience sales manager.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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