How To Sell Self Storage Amenities

I have a pool.

Okay, now you know I have a pool, but that isn’t a very exciting statement. How do you know it’s not an icky, green-algae infested pool or just a small kiddie pool?

I have an inground, heated pool complete with waterfall and a hot tub in the corner. It gets the perfect mixture of shade from the palm trees and sunlight so you can get the perfect tan. And on Saturday’s a lovely gentleman cleans the pool and serves drinks to us.

Okay, now you know a lot about my pool. You want to be in it and swim, especially on Saturdays. If you were to drive by another pool, you’d automatically be comparing it to mine.

Can you see how the first statement and the second differ? The first, I have a pool, is how most self storage managers sell their amenities. I have an access controlled gate, we have on-site managers and so on; these are commonly heard. However, to the average American who hasn’t managed a self storage facility, those words are foreign. They hear them and know you must be saying something but they can’t quite make it out.

In the second description of my pool, I painted a picture; I let my reader know how the pool will benefit them. This is an example of how a self storage manager should sell their amenities.

We have an access controlled gate, so that only tenants can enter the property. I live on-site and keep the property safe. We have climate controlled storage to protect your belongings from humidity. We sell moving supplies for your convenience so that you only have to make one trip. Statements like these will lead your customers to compare everyone else to you. This will lead customers in your door.

Written by Sarah Little, TQA Account Executive
The sad truth is that my pool is currently hanging over the side of my porch to dry out because we had to empty it for the sixth time this summer to get the grime out. It’s just a two foot tall kiddie pool; that wouldn’t have worked very well for my demonstration.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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