PhoneSmart call center operator Wendy Lane advises us to pay attention to this question.
Welcome to the PhoneSmart self storage blog, a diary of the self storage industry.
When you answer the phone to help someone with storage do you ever think of where your marketing dollars are working the most for you? One little phrase you can use to find out is, “how did you hear about us”? This phrase gives you everything you need to know when deciding where to use your marketing budget. Whether it is the phone book, flyers, newspaper ads or just driving by, you know where your money is working the best. On every call you can track your responses. This is an efficient way to find out just one simple little question. That way when you are deciding to put a new ad out there somewhere you know what is going to work best for your store and it only takes a moment to find out!
I know it is busy right now and you probably have people on the phone and also in the store to get storage but if you take a few moments to find out where they heard about you from you are saving your company money in the future so it does not go on an ad that never reaches anyone! That can also mean more money for you!
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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