Have It Your Way- Self Storage Style

The self storage industry is full of choices now. As we move towards the retail atmosphere, customers have the choice of several facilities. I would compare these choices to the fast food industry. In fast food, we have choices from chicken, sub sandwiches, hamburgers, Mexican food, etc. There are a variety of choices for everyone.

The same is true in self storage. Customers have a variety of choices to choose from. For example, you can go to facility that has just the security gate or increased security. You have the option of having a secure storage unit with door alarms and video surveillance. Some storage facilities go as far as to add the state of the art security you see in the movies. You can also have your unit at a constant temperature with climate control. I always tell people that you can get something cheaper or more expensive but you do get what you pay for. Jack Welch said, “Your challenge is not just to improve. It is to break the service expectations in your industry or market so that customers aren’t just satisfied; they’re so shocked that they tell strangers on the street how good you are.” That couldn’t be truer in the self storage industry.

Written by Ronald Smith, PhoneSmart call center reservations specialist.

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