Following Up

Following up with any potential renter is always extremely vital in the self storage industry. Whether the prospect walked into the facility, called for information on the telephone, or emailed for a rate quote, the follow up is the single most important next step.

A walk in needs to be telephoned within 24 hours of the initial visit, allowing the store manager to answer any additional questions the customer may have thought of. It also lets the employee reiterate the great amenities, specials, and values that the facility provides. 

Potential customers that telephone for information are usually letting their fingers do the walking through the Yellow Pages. It is imperative that these customers be contacted in a timely manner. They have to know that the management at this storage facility truly cares about them and their rental needs.

Tech savvy people often inquire about storage via the Internet, and should be called as soon as reasonably possible. This gives these customers the warm and fuzzy feeling of having personal contact with an actual human being. They will know that the employees at this storage facility are truly interested in their well being.

Anyone making an effort to find out information about your storage facility, craft storage or yacht storage needs to be followed up with quickly, and informed that you have the best value in the area. These probable renters need to know that after speaking with you and visiting your location, there is no reason to look any further for their self storage needs.

Letting just one prospect get away can be costly. Always make every effort to follow up with every prospect!

Written by Ann Sheehan, PhoneSmart Call Center Representative

Thanks for reading our self storage blog, a blog about the self storage industry.

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