Follow-ups

I am thinking a lot about follow-ups today. I have many people to call back from the Las Vegas and Philadelphia conferences. And I spent a little time today listening to some of the follow-up work our call center reps are doing for our self storage clients. We are calling back leads and reservations for a few of our client stores to see if we can drive the conversion rates a little higher. You can tell when a client is really understanding the value of an extra rental, when they hire us to make follow-up calls. It takes time to do. You get answering machines and busy signals a lot. But you also find that since the prospect’s initial conversation with us, they have settled enough issues to be able to decide to rent on the follow-up call. So the lesson for storage owners and managers is to pursue each lead quickly and diligently.

Our call volume is cooperating nicely with our projections. Yesterday was one of the best days of the year. We will start seeing record breaking year to date call volume each Monday from here on. The percentage of reservations to calls is growing as well. The rental season is here.
Tune in next time. Bye for now, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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