Experience Can Serve You Well

Have you ever stored before? I have, and sometimes I share a little experience that I had with the customer to help sell a benefit.

I’ll never forget the time when I was storing at a facility that was on the outskirts of a small town. It was located practically in the middle of a cornfield. We were there really late and had been working all day taking stuff off the truck. I kept hearing dogs in the distance. Now I don’t know about the rest of you but I’m sort of afraid of the dark and strange dogs. There was limited lighting, the one outside light and the headlights of my friend’s truck pointing into the storage unit. I could not help but to keep looking around the perimeter and thought I saw eyes glaring back at me. I think it was just my imagination, but I just did not feel safe as there were no fences or security features.

Well it gets better, after we were finished for the night and getting ready to leave, my friend’s truck would not start. Yes, the battery ran down because we had the headlights on too long. I started to panic, but low and behold my friend is prepared for this type of situation and has a battery charger. We were lucky, but after all this trouble I can see where the amenities could have been better. Unfortunately it was the only storage facility in this town.

So if you have any experiences, think about how you could use them to sell the features of a facility. Now of course I don’t take the time to be this detailed about my experience, but you get the drift.