Customer survey

A lot of people were very interested in the results of the market survey that the self storage association recently commissioned. I picked up on a few items at the Philadelphia show. One thing that many people talked about was the finding that only 25% of renters found out about their storage place through the phone book. Our clients have been telling us for quite some time that drive-up business is becoming more and more important. This hammers home the adage that real estate is all about location, location and location. But the study did not ask if renters called first before going to the store or where they got the phone number if they did call first. These are important things to know before you start cutting back your phone book presence.

Another interesting finding was that pet control and expanded access hours were two of the most important reasons people choose storage. I ran this by a few of our experienced sales reps who talk to 100 people a day about storage. They scoffed. As a matter of policy, we do not talk about pest control unless a callers bring it up, because we do not want to suggest that pests may threaten their belonings. Very, very few people ever ask about it. As far as acess hours, you can sell 24 hour access successfully and you can sell limited access successfully. We sell whatever the store offers, and it almost always works. So expanded hours is probably not the great attractor that it might seem from the study. Let me know what you read into the study and what you have found from other market surveys. Tune in next time. Bye for now, Tron.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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