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Customer Service Versus Sales

  • If you want to know how to give excellent customer service in a sales environment, you are reading the right self storage blog. If you think that a sale is only based on customer service, then you are taking the wrong approach and you will not reach your peak sales potential. So continue reading because customer service skills are important in any job. This information will only help you become a better sales person. Some people think that so long as you are nice and answer the customers questions without hesitation, it is considered the appropriate approach that is needed and that they do not need to extend past that. Others may think that the appropriate way to handle their customers is to rely solely on their aggressive friendly sales techniques by controlling the conversation and trying to seal the deal quickly and by getting the self storage customer to sign on the dotted line. Basically, a no holds barred, or a bull dog type of approach.

    Suffice it to say customer service is so much more important to include in the sales department arena than previously thought. When you are dealing with a potential self storage customer who has several questions and tries to control the conversation you need to know how to politely bring the ball back into your court and aim it in the direction you would like it to go. Sometimes you need to only do that once and it will stay on your preferred track, and sometimes you may need to continuously redirect the conversation throughout the interaction. The easiest way to do this and show excellent customer service is by answering their self storage question and at the same time, ask a question in return. Most importantly, you want to stick with your normal discussion flow.

    For example, if your customer wants the price of self storage immediately you can respond by letting them know that while you get that information for them, you wanted to let them know about some of the features that they can take advantage of. Say, if you are selling shoes you can still give them excellent service while still using sales techniques. If they ask you how much for that pair of shoes, try this, Sure you can get that information. By the way, these shoes are great because since they are solid white, they will match any outfit you have, they also have extra padding around the ankles, which makes for a comfortable fit and the traction is great for running too. Then give the price of the shoes. This applies to any sales position, even self storage.

    Customer service is always an important aspect for any company. If the customer is adamant about just getting the price, do not let your frustration get the best of you to where it shows through your tone inflection or body language. This is the perfect time to bite your tongue. We all have bad days where something so small may bother us. No one is perfect. And we usually know when we have slipped off in that altered disposition but the trick is to not only catch yourself, but to quickly stop yourself and bring back the happy, friendly, professional employee who cares about them.

    If you do not have a specific item that they were looking for, then show them something similar to what they were looking for. You will be their hero for the day, if what you offered them as a replacement helps them. Now you are the helpful, caring sales associate that they like to deal with. Just keep in mind, the conversation should go both ways. It is a give and take. Listen to what your customers are actually saying. Read between the lines. What are they really saying? If they are in a bad mood and in a hurry, are they really asking you to make them laugh and chill out? People appreciate other people who take the time to listen carefully and reply caringly.

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    Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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