Create That Sales Structure

Creating a selling culture will require good leadership and good management skills from you and your staff people. Some of your favorite employees are going to have a hard time adjusting. You’re going to end up firing a few people you like because they won’t fit in a new system. You’re going to have a hard time finding people to hire as new employees who have what it takes to thrive in a sales culture. Not all of the people who you think will work out actually will end up working out for you. You are going to devote time, money and effort. So what’s the point?

Would you agree that it’s better to have a sales-savvy staff than to not have a sales savvy staff? Okay, great. That is the jumping off point. Call it strategy; call it philosophy; call it keeping up with your competition. If you believe you should have a sales culture then it will be worth creating a sales culture. 

Excerpt from Tron Jordheim’s, Selling Self Storage. Our blogs will regularly feature ideas, tips, stories about the self storage, property management and secret shopping industry. Stay tuned for Tron’s next installment on How to Sell Self Storage.

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