Convenience Is Key

Why is convenience consistently the number one reason people choose which self storage property they want to rent at? People want to be able to stop by their self storage unit and not have to go all the way across town. When a potential customer calls your self storage property, you might already be asking, do you know where we are located? And that question should always be followed up with, And is that a convenient location for you?  This idea will stay with the customer if they are still shopping around. If they find two locations that are comparable, they will usually pick the most convenient. Just like regular self storage, boat storage, wine storage, automobile storage is the same. You don’t want your boat storage to be 10miles from the lake that you boat in. Your wine storage needs to be close to the place where you like to entertain and your automobile needs to be accessible.

Self storage developers spend lots of money to research locations that will fit into current areas of the population that will be utilized. Gone are the days of, build it and they will rent so companies are relying heavily on population, saturation, competition and accessibility to have successful self storage properties.

Written by Natalie Thomas, TQAS executive.

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