Convenience In Self Storage Sites

When working at a call center for self storage it is very important to emphasize convenience. In the beginning of a call it is very essential to ask the caller if they know where the facility is located. If they do not know where the store is located it would be difficult know if the store is a convenient location for them or not. Convenience does make a big difference in the decision of where to store because if a customer feels that the store is too far then they will not rent from you. Many self storage tenants have told us that a big part of their decision was how convenient the store was for them. Also, if a customer is shopping around for a storage unit , and they have found one at a different store that may be cheaper, it is more likely that you will get them to store with you if your store is closer or more convenient to them.

If you do speak with a customer that states that a facility is farther away, but is cheaper, you should ask them how close your facility is compared to theirs. If it is a significant distance away you could tell the customer that although they are cheaper it would cost that much in gas to get to their facility.

This is a good sales technique to use when trying to get a customer to store at your location.