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  • Convenience…
    By admin on June 1, 2006 | No Comments  Comments

    Laurie Cox, Outbound Sales Project Leader shares insight on the topic of convenience.
    Welcome to the PhoneSmart self storage blog a diary of the self storage industry.

    The word is relaxing just to read isn’t it? Could you imagine if our homes were all conveniently located next to our jobs, our daycare, our grocery store, our favorite restaurant/pub, favorite sports arena, and the movie theater? What about your storage facility? Often we forget that having a convenient location is a BIG amenity for any potential storage customer, but many of us forget to mention or ask if we ARE a convenient location.
    “Is this location convenient for you?” That is a question we ask here at Phone Smart within the first 20 seconds of a phone call for many reasons. First, it assures that the caller has actually reached the facility they are looking for. Second, it gives you the opportunity to promote your location:”We are conveniently located off of the ABC freeway and D Street. Are you familiar with this area? O.K., great…”
    The best reason of all to ask the convenience question, is that you can use it as an amenity later on in the call for the “hesitant” caller:”I understand you aren’t quite ready to rent yet, but since we are RIGHT DOWN THE STREET, would you like to stop in for a site visit? When is a CONVENIENT time for you?”

    Our Outbound Department follows up on Internet leads for several companies. When researching leads sent from our web providers we require that the location be within 3-5 miles of the area the storage is being requested. We have learned that anything over is really too far nowadays.

    Why not take advantage of the trend for convenience in America, and use it to sell your store?

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  • Florida stores
    By admin on December 2, 2005 | No Comments  Comments

    Welcome to the self storage blog.

    The ISS self storage convention in Miami is complete. It turned out to be a good few days of self storage talk. The turnout was not what everyone had hoped for. But considering most people in Florida are still struggling to clean up after hurricanes and the change of date made it difficult for others to come, we had a good number of people. I got to meet a lot of people for the first time. My sessions had comparatively good attendance and I had plenty of people to talk to on the show floor.

    I saw that properties are still trading at a premium. There seems to be no rolling back of prices there. People are still looking to get into the business. There seems to be no shortage of folks who think it still looks attractive.

    The Florida market in particular is experiencing a temporary imbalance in the supply and demand ratio. So many people need to store in their efforts to clean up storm damage, that one operator I talked to rented out his unused second floor restroom to a tenant to use as a storage unit.

    How about that?

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  • Direction
    By admin on September 16, 2005 | No Comments  Comments

    Welcome to the self storage blog, our diary of the self storage business.

    Location is one of the main reasons people choose a storage location. Recently here at the call center, we have the added convenience of using an internet map program to assist prospective tenants find their way to the storage facility. I have been able to go the extra mile for callers and in the process of being helpful have snagged quite a few rentals along the way.

    Just the other day, the caller was ending the call by saying “I will drive over there to see how far the location is from my home and I will call you back if it is not too far”. I grasped the opportunity to use my new resource! Turned out it was 1.39 miles away from his home and we secured the reservation in less than a minute. This not only got a reservation for the store, but helped my caller by saving his time as well as gas!
    This is only one example of how using the Internet for driving directions has helped me in the past month of having this resource!
    Thanks to those here at the call center who up keep our computer systems!
    -Maria

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