» Self Storage Almanac

If you are running a self storing company or a storing franchise, self storage almanac is one of the most important resources that you must have. This almanac is the most complete statistical reference guide, which is published by the editors of Mini-Storage Messenger magazine. Whether you are a seasoned professional or just one of the industry newcomers, it is going to be a great resource that you must have.  There are various advantages of having this reference guide – self storing almanac. For example, it will help you find great deals on storing supplies. It will also help you have a much deeper understanding of the current trends in the market and about the latest developments and happenings in the industry. This way, you will be able to make informed decision on how to attract more clients and get a competitive edge over your competitors.

Find Reliable Information About The Self Storing Industry

If you are looking out for a resource that could provide you in-depth reliable information about various aspects of the self storing industry, you should look no further than purchasing the self storeroom almanac. The Mini-Storage Messenger magazine published the first edition of this almanac in the year 1992. With the rapidly increasing popularity of self storeplace facilities, the need for an all inclusive reference guide about the industry with statistical details was also felt heavily. This is where the Mini-Storage Messenger magazine’s almanac about the self store room industry emerged as the best resource. At present, storeroom industry almanac is the most powerful tool for self-storing franchise owners, real estate brokers, financial institutions, store place business operators, developers, Investors, and related professionals. They all turn to this almanac when they need some information about the various factors associated with the self storing industry.        

Store room almanac is an unparalleled source of information, as it includes statistical data and analysis by respected and reliable industry professionals and Mini-Storage Messenger magazine editors who have a wide range of experience and understanding of the storing business.  This resource can help you take the right and informed decision about all aspects of your business such as marketing, financing, purchasing, expansion, construction, design, valuation, and others. The guide covers all the topics in great detail, such as construction costs, seasonal occupancy variance, loan and investment analysis for self storing franchises and operations, a demand analysis and supply index, CAP rates, manager training and compensation, rent up issues, population mobility, store room company crime and security issues, facility management factors, facility occupancy and rental rates. It also covers topics related to climate-controlled store place options and those that have multi-level facilities.  The Almanac also profiles top professionals and owners of self store room businesses.

In todays storing market which is witnessing rapid changes, it is very important for you to be informed about what is happening in the industry. The industry has gown through a complete change in the last couple of decades. Today, store place business has turned is a much professionally managed and operated business which is far beyond the imagination and expectation of doyens who pioneered this business. All the 150 pages of The Self Storage Almanac
are packed with latest information, must know facts and easily understandable statistics and analytical facts about the storing industry which you not only can read but also use to enhance your store room business.

Overall, whether you are a property management company, investor, or developer, if you are interested in owning a store place facility or business, make sure that you have complete information about the rates, discount offers, special offers, kind of services, and other current trends in the industry. You can find all this information in the industry almanac, which is undoubtedly the industry’s most complete statistical reference guide.

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June Demand Report
Compiled by Tron Jordheim, director of PhoneSmart.

Up until the 10th of June, demand was fairly brisk, exceeding projections on two key days…both of the first two Fridays of June.

Monday and Tuesday the 12th and 13th were busy enough in volume, but the rental demand was not urgent. We were getting a lot of calls for August already.

The rest of the days of the 13th through 18th were disappointing for both volume and the urgency of demand.

This should be just the calm before the storm. If this year mirrors last year, the end of this week will be very busy and next week will be like a whole week that acts like the couple of days after Memorial Day.

We do not know whether the weak demand last week can be attributed to any change in “the market” or a change in consumer behavior.

Monday the 19th had good call volume and reservation activity. This is good news.

If Thursday and Friday of this week are slammin’, then we should be in the clear.

Contest to guess the day we write reservation/ lead number 300,000

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May is behind us.

Compiled by Tron Jordheim, the big guy himself.

I hope your store or stores had a great May. PhoneSmart did. We set some company records this month for:

1. Calls answered: 22,560

2. Credit Card reservations: 1,996

3. Hot Leads: 6,635

4. Speed to answer rate: 6 seconds

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Welcome to the self storage blog, our diary of the self storage business.

The first Monday of February is upon us and we had hoped to have a pretty good day. With the Super Bowl happening yesterday, one would assume our call volume would be strong today. It has been a good day for call volume, although we would have liked to have seen better reservation activity. But most of the country is having clod, or normal winter, weather for the first time in several weeks. This tends to decrease demand quite a bit.

We expect the middle of this week to be pretty soft, except for the people calling because they are late on their rent and you have over-locked their units. We get to talk to a lot of these callers every month around the 10th.

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Today’s self storage blog is from our call center manager, Robin.

Use what you’ve got!!!

Recently StorageMart surveyed 225 new storage customers…

Over 95% said they rated their StorageMart experience as good to excellent!

Over 95% also said they would recommend StorageMart to a friend.

When I found this out, I figured that I would use this valuable information and relay it to the next StorageMart rental inquirer that rang in.

We went through the normal logistics of the call and when asking for the hold on the unit, the caller stated that he was still planning to call a couple of other places, even though he may go ahead and rent from StorageMart since that store was closer to him.

When he said that, I used what I had… the survey information!

I started out with something like, “Well, just to let you know, StorageMart recently surveyed 225 of their new customers”…etc, etc. and I ended with the casual “So, why wouldn’t you want to store with us?”

Even though it did not get me the reservation that I was aiming for, I knew that there was no way he would forget about Storagemart.

The manager at that location immediately called us to let us know that she was so grateful to get that 3rd lead. (Out of the 3 leads we sent her – it’s a new store by the way… she rented to all 3 of them) She had immediately called him back and locked in the deal with him.

Now… 3 things to remember here…

1. Use what you’ve got and don’t hold back. Never assume something won’t work if you haven’t tried it.

2. Call back your leads immediately to make that everlasting impression on your rental inquirers. When you do, it pays off.

3. Call us anytime to let us know what a great job we are doing for your company. We love praise!

Merry Christmas to All!

Robin

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I saw the survey results from a survey StorageMart conducted at 27 of its stores. Approximately 230 people responded.

Here are a few interesting items. Even though 64% of respondents say they found the location by driving by, 58% said they called first before coming in. This means your curb appeal and your phone appeal have to be up to speed.

Of the people who called first, 41% of them found the number in the yellow pages. 16% of them found the number on-line.

Here is a big one. 59% of respondents contacted 1 or more competitors before choosing StorageMart. This means that only 4 in 10 of your prospects are likely to contact you first and contact no other competitors. 44% contact 2 or more competitors.

This probably means that they liked what they heard or saw at StorageMart and did a little more comparison shopping to assure themselves of their choice. But it might also mean that they contact competitors first and did not like what the competitor showed or said and continued until they found a storage place they liked.

This just confirms what you already know instinctually. You need to work every leads as best you can and try to let no one get away.

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Welcome to the self storage blog, our diary of the self storage business.

October proved to be a good month for rental inquiries. Last year we saw quite a bit of softness during the middle of the month. This year the middle of the month did not turn week. I fact we saw a mid-week flurry around the 12th and 13th. And Demand stayed strong through the end of the month with solid reservation activity.

Some of this activity is because of the recent hurricanes, creating a lot of demand in the storm damaged areas. But other areas have been good, too. It is encouraging that we are going into November with some October momentum. This should help everyone through the winter. We will have to see how the rise in heating oil and natural gas will impact our business.

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Welcome to the self storage blog, the PhoneSmart diary of our self storage involvement.

Today was the first sloooww day of the Autumn season. September acted as we had expected. It finished with a nice flurry last week. Every day was good for call volume and very good for reservations. Yesterday treated many of our reps well. But today is one of those days where you think the whole world will never store a single item again ever.

But when you look at the last few years of activity, this is a typical first Tuesday of October. In general Mondays are comparatively good in early October, but traffic and demand slip off considerably on those corresponding Tuesdays.

The third week of October promises to be the slowest month we will have experienced since mid February or Mid-March. A higher percentage of calls will be rental calls, but the traffic will be slow.

This is a good time to remember how much our clients rely on us. It is slow for them too this week. So every rental we capture will be a big help to them.

Bye for now, Tron

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Welcome to the self storage blog, our diary of the self storage world.

Some people think September is a down month for storage, because the volume of the demand slows. But we find it is in many respects a great month for storage. During the busy summer months we are flooded with calls for rental trucks and calls from current customers who have all kinds of questions about their accounts.

In September we get fewer calls by far, but the ratio of “money” calls is much higher. This allows us to adjust staffing levels and see much better reservation and lead percentages.

Don’t think that the season is over, just because it slows a little. The callers we talk to this time of year are serious buyers looking to store soon. Keep this I mind as you talk to prospects on the phone and in your office. Since many of you are still pretty full from the summer, you don’t have a ton of availability. Match your limited availability with your prospect’s sense of timing and you have a rental …now.

Bye for now, Tron

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