Advertising At Home Shows

I recently came across an article from the UK on how a self storage company promoted not only its business but the self storage industry as a whole by having a stand at a consumer/home show consisting of  a typical self storage unit.  What a fantastic and novel marketing concept! I am not sure if this has been attempted at any home and garden show or consumer show but one thing I know is that right about this time of year, there are dozens if not hundreds of home/consumer shows that are taking place or are about to take place where the self storage industry could not only sell the self storage industry but also educate the consumer.  There are trade shows and conference shows for businesses within the self storage industry, but the average everyday consumer would attend the home and garden show.  Many people out there are not aware of all the advantages there are to renting a self storage unit.  The self storage industry can indeed inform and educate the consumer at the home and garden show by teaching consumers how beneficial and practical it is for them to gain a storage unit and solve their clutter problems. 

What type of consumer tends to attend  a home and garden/consumer show– a consumer who is doing some  “cleaning up” in their home.  Another obvious type of consumer at one of these shows is a person doing some renovating or upgrading work to their home.  An additional type of consumer is the one doing yard improvement work.  This type of consumer will need extra room to put the stuff they currently have in their yard like patio furniture, lawn chairs, barbecues, bird baths, etc. 

A different type of target consumer is at an RV show.  Self storage facilities that offer RV spots could certainly gain several new customers just by setting up a small booth at an RV show. By letting the RV consumer know that once they’ve purchased an RV, they do not have to worry about trying to figure out where they’re going to park the RV.  Next time I go to a home and garden show I am going to keep my eyes open and see if I spot a self storage stand.

Written by: Carmen Huff, one of PhoneSmart’s top performing reservation specialists.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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